Marketing Manager

Marketing Manager required for a Used Car Supermarket in Hinckley 

Salary DOE 
37.5hr week Monday-Friday 

**Must have Motor Trade Experience**

Key Responsibilities:

Website Management

• Oversee and update the companies website, ensuring accurate and engaging content that drives traffic and conversions.
• Implement SEO strategies to improve online visibility and performance.

CRM System

• Manage the CRM system to optimise customer engagement and retention.
• Ensure data accuracy and cleanliness to improve the effectiveness of campaigns.
• Develop and execute email campaigns and other customer-focused communications.

Marketing Platforms – Online Classifieds

• Create and manage targeted campaigns across online classifieds to drive leads and sales.
• Track performance metrics and adjust strategies to maximise ROI.

Social Media Platforms

• Develop and manage the social media strategy across all platforms, driving cost-effective organic leads.
• Create compelling content to engage and grow our audience.
• Monitor trends and respond to customer interactions effectively.

Reputation Management

• Manage and respond to reviews on Google, Trustpilot, and other platforms.
• Analyse and communicate feedback findings, identifying trends to improve customer perception.
• Drive stores to engage with customers to promote positive reviews and reduce negative feedback.

Lead Management

• Analyse and communicate lead statistics to optimise conversion rates.
• Collaborate with sales teams to align marketing activities with sales objectives.

Renewal Business

• Identify opportunities to target renewal business, such as utilising the company database, finance renewals, and finance partner renewal systems.

Public Relations (PR) and Blogs

• Build and maintain positive relationships with media outlets.
• Write and publish engaging blogs and press releases to strengthen the companies brand.
• Collaboration with MB Marketing
• Work closely with MB Marketing, which supports our marketing function, ensuring a strong and productive relationship.

What We’re Looking For:

• Proven experience in a Marketing Manager role, preferably within the automotive or retail industry.
• Strong understanding of digital marketing, SEO, and CRM systems.
• Exceptional skills in social media management and content creation.
• Experience in analysing data to inform decision-making.
• Excellent communication and leadership abilities.
• Knowledge of automotive markets and trends is an advantage.

What We Offer:

• Competitive salary.
• Opportunity to shape the marketing strategy of a fast-growing company.
• A supportive team environment where your contributions make a real impact.

Full company details available on application. Apply now with your full CV to Chloe at WeRecruit Auto Ltd quoting job reference ST1635

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Should your skills and experience match what our client is looking for, we will contact you before proceeding with your application, either via phone or e-mail initially. Unfortunately we are unable to contact all applicants due to the volume of applications so if you do not hear from us within 5 working days please assume you have been unsuccessful on this occasion. If you have relevant industry experience we may store your details for future opportunities.